“Our On-Ramp conversion rate jumped from 30% to over 55% in the first two months. The AI follows up with every single prospect who inquires — we were letting so many slip through the cracks before.”
Jake Morrison
Owner
CrossFit Iron Oak, Austin
Built for CrossFit boxes
We started Wellgrow because we watched CrossFit boxes lose thousands in revenue every week to missed calls, slow replies, and manual scheduling. There had to be a better way.
Our Mission
10,000 CrossFit boxes running AI reception — so no WOD inquiry goes unanswered, no On-Ramp slot goes unbooked, and no front desk burns out answering the same questions all day.
The front desk is the most valuable and most overlooked part of a CrossFit box. When a call goes unanswered at 9 PM, when a web visitor leaves without booking a session — those are real members walking out the door.
We built Wellgrow to close that gap with AI that sounds natural, responds instantly, and works across every channel your clients use — phone, text, webchat, Instagram, and Facebook.
Our AI doesn't replace your team. It amplifies them. Routine inquiries are handled automatically. Complex questions are escalated to the right person immediately. Your staff focuses on what they're best at: delivering exceptional in-person experiences.
25,000+
Leads processed
3,000+
Sales consultations
30+
Markets served
10 yrs
Operational experience
Why we built this
Our founder spent 10+ years in operational roles — scaling businesses across 25 countries, running 3,000+ one-on-one sales consultations, and managing the kind of front-desk chaos that costs businesses millions in lost leads.
The pattern was always the same: great service behind the door, broken experience at the door. Calls going to voicemail. DMs answered two days late. Website visitors bouncing because there was no one to chat with at midnight.
CrossFit boxes face this problem at scale — every inquiry is a potential member. When someone interested in an On-Ramp session or a WOD class reaches out and doesn't hear back quickly, they don't just wait. They sign up at a competitor who did answer.
Wellgrowexists to fix that — for every independent CrossFit box that can't afford a 24/7 receptionist team but shouldn't have to compete at a disadvantage.
How we work
Six things we believe
Built for CrossFit box owners
We designed every feature around how CrossFit boxes actually run — WOD scheduling, On-Ramp bookings, open gym sessions — not generic business workflows.
AI that augments your team
Your coaches and trainers should focus on training and connecting with members, not chasing missed calls. AI handles the routine; your team handles the nuance.
Results you can measure
We track bookings captured, calls answered, and revenue recovered. If you can't see it in the numbers, it doesn't count.
Speed as a feature
A prospective member who waits 20 minutes for a reply books at another box. Our AI responds in under a second — across every channel, around the clock.
Real problems only
We ship features that solve problems CrossFit box owners tell us they have, not features that look impressive in a demo.
Enterprise tools, small-business price
SOC 2 and GDPR compliance shouldn't cost $50,000/year. We built world-class infrastructure accessible to independent CrossFit boxes and training facilities.
Client results
Trusted by CrossFit boxes across the country.
Excellent4.8 / 5 · 41 reviews onTrustpilot
“We were losing 60% of our evening inquiries because nobody was answering after 6 PM. Now every single one gets an instant response, and our trial bookings nearly doubled.”
Maria Solano
Head Coach & Co-Owner
CrossFit Pacific Tide, San Diego
“We added 22 new members in the first quarter after going live. The AI handles everything from class questions to membership pricing so our coaches never leave the floor.”
Brett Callahan
General Manager
Summit Functional Fitness, Denver
“Managing our class schedule used to be a full-time job. The AI books athletes into the right WOD, manages the waitlist when classes cap out, and sends reminders — all without us lifting a finger.”
Priya Desai
Owner
CrossFit Music Row, Nashville
“We run community events, competitions, and specialty workshops every month. The AI handles all the signups and questions so we can focus on programming great events instead of answering the same questions over and over.”
Tyler Reeves
Co-Owner
CrossFit Bridgetown, Portland
“Half our members speak Spanish and the AI switches languages seamlessly. It answers class questions, books On-Ramps, and follows up — all in the athlete's preferred language. Game changer for our community.”
Sofia Gutierrez
Owner & Head Coach
CrossFit Desert Storm, Phoenix
See it live in your CrossFit box
Book a personalized demo — we'll show you exactly how it works for your training schedule and booking flow.